A comprehensive rebranding and creative direction project for Women’secret, a leading women’s lingerie and fashion brand. The goal was to bring coherence to a fragmented visual identity and unify communications across channels, creating a consistent, modern, and emotionally resonant brand experience.
Multichannel brand cohesion for Cortefiel: Led a two-year project to identify and resolve brand inconsistencies across all touchpoints. Developed a new brand identity and standardized typography, color palettes, and a modular email design system across departments, ensuring a unified and consistent presence in both digital and physical channels.
